Pioneering Value Investment in Vietnam, partnering with SMEs businesses in Ecommerce and Technology to help you conquer international markets.
Sando Investment (SI) is a pioneering value investment organization in Vietnam, partnering with SME businesses in the fields of Ecommerce and Technology with the goal of helping them conquer international markets. Rather than focusing solely on capital provision, SI invests through practical solutions, digital transformation technologies, and a global operational mindset—empowering SMEs to grow sustainably and expand their reach across regional markets.
Sando Trieu is the founder of SI—a seasoned entrepreneur and investor with over 10 years of experience in the Ecommerce and Tech industries, who has directly operated businesses in 8 countries.
SI’s team consists of experts who have hands-on experience in high-growth environments, capable of designing and implementing operational models tailored to SMEs in markets such as the Philippines, Thailand, Malaysia, Indonesia, Cambodia, Laos, and Vietnam.
Successfully implemented the model in multiple Southeast Asian markets with measurable growth and performance outcomes. I can designed a practical framework covering operations, training, finance, and digital transformation tailored to Vietnamese SMEs.
Provided capital and strategic guidance to over 5 SMEs, helping them grow sustainably and expand internationally. Contributed to business model optimization, team development, and market positioning.
At Sando Investment, every commitment begins with responsibility. We partner with SMEs not to control, but to co-create long-term value and sustainable growth. These are the principles we uphold in every collaboration:
Invest to create long-term value, not to take control
No pressure for short-term growth
Always support system design so SMEs can operate and scale independently
Only collaborate with founders who have strong ambition and action-driven mindset
Our strength lies in delivering practical, regionally-adaptable solutions tailored to the realities of SMEs.
Among many, two core differentiators define our impact:
Our team brings hands-on experience in building operational models tailored for SMEs, with the flexibility to adapt seamlessly across various Southeast Asian markets.
We design and implement systems that automate operations, optimize data usage, and establish a solid foundation for
long-term, scalable growth.
Sando Investment helps SMEs build a solid financial foundation by standardizing accounting systems, improving financial transparency, and optimizing cash flow. This ensures businesses are well-prepared for scaling and long-term sustainability.
We invest in people, not just businesses. SI supports SMEs in developing strong leadership teams and building internal capabilities through practical training programs tailored to real-world challenges.
With deep experience in high-growth markets, Sando Investment implements battle-tested sales systems that drive measurable revenue increases. We turn strategy into execution by aligning sales efforts with market dynamics and business goals.
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